The quick rundown of the top ten, followed by my personal comments in red:
- Don't click your own ads: It is amazing how many people don't realize this is a problem even if they are "truly interested" in what is being advertised.
- Don't ask others to click on Google ads: You'd think this was obvious, but not the publisher. Few weeks ago I saw a huge 250x500 pixel image reminding visitors to click at least three ads a day, or else their free access to the site might be gone the following day.
- Don't employ pop-up prompts or automatic software installations: Sneaky pop-ups containing AdSense or reminders to click the ads have been hitting the radar recently.
- Be aware of how your site is promoted:This seems to be reminding those publishers who are utilizing spy ware to promote their site with AdSense ads as being against the AdSense terms and policies.
- Don't place Google ads on sites that contain prohibited content: No comments!
- Respect Google trademarks:Reminding publishers who are utilizing Google logos etc about their brand guidelines.
- Don't tamper with the AdSense code:It is always amazing how frequently people change the JavaScript yet don't realize it is against the AdSense terms.
- Provide a positive user experience: Someone should remind the publisher who bombarded me with eight pop ups, a full complement of Google ads and about two sentences of keyword spam content on the page.
- Provide a good environment for advertisers:About creating pages advertisers would be happy to see their ads appearing on.
- Be responsive:If Google emails you with an account or policy issue, respond as soon as possible.
Read the full What can I do to ensure that my account won't be disabled? including clarifications about each of these top ten items, so you can ensure you are following the most important terms and policies, since these are the ones that publishers most commonly run afoul with which result in suspended AdSense accounts.
